Synapse Mind Care

Journey to Excellence Through Strategic Innovation.

Solutions Provided

Introduction

For the past six years, our partnership with Synapse Mind Care, a leading psychiatrist clinic in Nagpur, has been focused on enhancing their online presence and increasing awareness around mental health. Through strategic SEO, social media marketing, and content strategies, we have helped Synapse Mind Care establish itself as a trusted authority in the field of mental health.

Client Background

The Vidarbha Industries Association (VIA) has long been committed to fostering economic growth and innovation in the Vidarbha region. Recognizing the need for a platform to showcase the talents and achievements of local businesses, VIA initiated the Udyog Gaurav Awards in collaboration with Buzo Media Services.

Challenges

Synapse Mind Care sought to increase their visibility in search engine results and create awareness around mental health issues in the community. They aimed to attract more enquiries and footfall to their clinic while positioning themselves as a trusted resource for mental health support and treatment.

Solutions Provided

SEO Strategies

Through targeted SEO efforts, we optimized Synapse Mind Care’s online presence, focusing on keywords related to mental health services in Nagpur. This resulted in the clinic achieving top-ranking positions for key search terms like “Best Psychiatrist in Nagpur,” enhancing their visibility and credibility in the local community. This deliberate approach set Synapse Mind Care apart from competitors, drawing in a greater number of patients seeking mental health support.

Social Media Marketing

Leveraging platforms like Facebook and Instagram, we executed social media marketing campaigns aimed at reaching a larger audience and fostering awareness around mental health. Engaging content and informative posts helped position Synapse Mind Care as an authority figure in the mental health space, driving engagement and building trust among followers.

Content Marketing Strategies

By developing and sharing valuable content related to mental health awareness, treatment options, and self-care tips, we expanded Synapse Mind Care’s reach and established them as a go-to resource for individuals seeking support and information.

Results And Benefits

Increased Enquiries and Footfall

Increased Enquiries and Footfall: Our strategies led to a significant 20% rise in monthly enquiries and an 18% increase in daily footfall at Synapse Mind Care. The enhanced visibility and credibility established through SEO and social media efforts contributed to this growth.

Expanded Reach on Social Media

With our content marketing strategies, we were able to reach an impressive 50,000 people monthly on Facebook and Instagram. This increased reach was accompanied by a commendable 3% engagement rate, indicating meaningful interactions and interest among the audience.

Expansion of Operational Presence

Leveraging the success of our marketing efforts, Synapse Mind Care has expanded its operational footprint. They now operate two outpatient departments (OPDs) in Nagpur and one in Amaravati, further solidifying their position as a leading provider of mental health services in the region.

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Lessons Learned

Consistent Online Presence is Key:

Maintaining a consistent and engaging online presence through SEO, social media, and content marketing is crucial for building brand visibility and credibility.

Educational Content Drives Engagement:

Providing valuable and informative content related to mental health not only helps raise awareness but also fosters trust and engagement with the audience.

Strategic SEO Yields Results:

Strategic SEO efforts can significantly impact a clinic's visibility in search engine results, driving organic traffic and enquiries.

Ready To Elevate Your Digital Presence And Boost Sales?

Contact Buzo Media Services for a personalized consultation. Let us chart a path to transformative success for your business!